Yale is a brand built on trust /Yale/South%20Africa/2021/NEWS%20BANNERS%201800x370_trust.jpg In these uncertain times consumer buying habits have changed dramatically, but ‘trust’ in a brand is still seen as one of the most important factors when making a purchasing decision. Yale, the global leader in home security, is a brand built on trust. Whether that’s trust in its 180 years of innovation or the trust its customers place in the brand to keep their homes and loved ones secure. Whilst the World has seen a seismic shift in both technology and the way we live our lives, customers’ connection to their homes and the need to feel secure has never been stronger and they continue to look to brands they trust to inspire this. Yale has been earning that trust for generations and continues to do so by giving customers the peace of mind in the quality of its products and by developing new products that enhance their daily lives. For years customers have placed their trust in its mechanical locks and more recently its smart home products have opened up a new world of access and freedom. Latest innovations include its Smart Home Alarm and integrations with trusted consumer brands like Philips Hue, giving more convenience and control to everyday life. Trust has always been a key brand value for Yale and today, more than ever, its ambition is to enable customers to feel secure in their homes and have the freedom to live their daily lives.